Sell More Books to Libraries
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Sell More Books to Libraries
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
You can sell lots of books to libraries—if you know how to approach the library market. Here are my top tips on breaking into this lucrative part of the book business; for more tips, see www.PublishingGame.com/libraryreport.htm.
Go for reviews
The way most libraries make their purchasing decisions is via the reviews in the major trade journals—Publishers Weekly, Library Journal, School Library Journal, Kirkus, and Foreword Magazine. So it’s important to be sure your book is reviewed in those publications. If you’ve published traditionally, you can expect your publisher to handle this step (though it can’t hurt to ask the publicist or editor if this will happen automatically—and follow through to make sure it does.) If you’re self-publishing your book, be sure you send a bound galley (not a finished book) to these publications at least five months before your publication date—that is, five months before the books become available to bookstores, Amazon, etc. A good review in one of these review journals (and for the purposes of publicity, usually even a bad review is a good review) can lead to several thousand library sales.
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